Consumers’ Intention to Adopt Mobile Taxi Booking Apps: An Application of The Theory of Planned Behavior
نویسندگان
چکیده
Due to the drastic digitalization, public transportation industry has transformed its service strategies by introducing a mobile application-based taxi system. Mobile Taxi Booking (MTB) Apps have become very popular in Sri Lanka due abundance of smartphones. The study attempted examine customer intention use online Taxi-Booking App’s referred Theory Planned Behavior research context. descriptive survey-based approach was applied for present an
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ژورنال
عنوان ژورنال: Örgütsel Davran?? Ara?t?rmalar? Dergisi
سال: 2021
ISSN: ['2528-9705']
DOI: https://doi.org/10.51847/pcxkfensc9